Looks for Valentines on CBSMarketwatch

SAN FRANCISCO — Online dating service has purchased Valentine’s Day advertising on CBS, the financial news site said today. The budget for the one-day campaign was not disclosed.

Included in the campaign, created in-house by, is an introductory message. The message, in the form of a 5-8 second sponsorship page, appears before the CBS home page fully loads.

The intro-message was created in Flash and carries the tagline “ Get a love life you can brag about.” It is targeted at the male audience.

After the rich media spot runs, ads will remain in the header and sidebar portions of the CBS home page all day. Repeat visitors to the site on Valentine’s Day will only see the rich media ad on the first visit.