The increasingly blurred lines between physical and virtual forms of interactivity have largely ignored the roughly 252 million people in the world either blind or significantly visually-impaired.
Mastercard’s latest payments product, the Touch Card, is intended to rectify that. The card’s release is presented as part of a broader effort to demonstrate that inclusiveness, and addressing discrimination across race, sex or degrees of ableness isn’t just a social marketing good—it’s good for business.
“Financial inclusion is a big part of our business strategy,” Raja Rajamannar, Mastercard’s chief marketing and communications officer, told Adweek.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in