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After 50 years, Mastercard’s logo is shedding its dedication and identity tied to plastic.
The company announced today a plan to gradually roll out a rebrand that does not include the word “Mastercard,” leaving only a Venn diagram of red, yellow and orange circles that it hopes will put it in a nameless category along with Apple’s apple, Nike’s swoosh and Target’s bullseye.
The update is a continuation of Mastercard’s effort to become more than a credit card company.
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