MasterCard Believes That Experiences Are Better for Business Than Storytelling

Getting consumers with surprises

During his session at the ANA Masters of Marketing Conference in Orlando, Fla., MasterCard CMO Raja Rajamannar asked audience members today to stand up if they played golf.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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