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Middlesex Mutual Ads Tout Coverage for Replacement Auto Parts
BOSTON–Mason & Madison has unveiled the first advertising effort for the Middlesex Mutual Assurance Co. in more than a decade.
The New Haven, Conn., agency hit on a hot topic for the campaign’s initial salvo: guaranteed coverage for factory replacement parts in auto repairs.
A TV spot for the Middletown, Conn.-based client features a pair of red-haired 6-year-old boys hanging off large wrenches attached to a pair of seemingly identical bumpers.
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