Lauren Wiley


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Carnival Builds A-List TV Buys E03IPO29

Brand Marketing

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Carnival Builds A-List TV Buys E03IPO29

Brand Marketing

Carnival Cruise Lines is touting its new television campaign from Cooper & Hayes as its largest ever. But company officials would not say exactly how much they are investing in [...]

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TBWA Prepares for a New Era E03IPO29

Brand Marketing

While every agency has its own culture and cast of characters, the story of Michael Greenlees’ dismissal from TBWA could serve as a cautionary tale for most any CEO. At [...]

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Partners to Promote the ‘Art’ of E-Commerce

Brand Marketing

Partners & Simons has launched the first advertising for the Art Technology Group, a fast-growing e-commerce software and services provider. Spending will be $5-10 million. Partners’ first print effort is [...]

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Pagano Laces Up Earth Shoes

Brand Marketing

Fall Campaign Will Aim to Make ’70s Footwear Groovy Again BOSTON–Pagano, Schenck & Kay will lead a $1 million relaunch of Earth Shoes, the footwear brand popular in the 1970s. [...]

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Monster.com Plans 2Q Ad Push

Brand Marketing

‘Road Less Traveled’ Theme Gets Further Play; Review Overseas BOSTON–Monster.com in May will launch a $40 million campaign, building on the “Road Less Traveled” theme introduced during the Super Bowl. [...]

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A subsidiary of Fidelity Investments has tapped Mullen to promote its Insurance

Brand Marketing

A subsidiary of Fidelity Investments has tapped Mullen to promote its Insurance.com consumer site. Insurance.com, Newton, Mass., was formed as an independent affiliate of the mutual funds giant in June [...]

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<br clear="none"/><br clear="none"/><br clear="none"/> Subsidiary Offers E-Business Services<br clear="none"/> BOSTON–TFA/Leo Burnett Technology Group has launched its first ads for 3-month-old e-business consultancy CMGI Solutions

Brand Marketing

Subsidiary Offers E-Business Services BOSTON–TFA/Leo Burnett Technology Group has launched its first ads for 3-month-old e-business consultancy CMGI Solutions, targeting company owners trying to compete in the Internet age. Print [...]

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<br clear="none"/><br clear="none"/><br clear="none"/> Trade and Consumer Efforts Roll Out in $8 Million Brand Push<br clear="none"/> BOSTON–Donovan Group has launched an $8 million branding campaign for The Holmes Group

Brand Marketing

Trade and Consumer Efforts Roll Out in $8 Million Brand Push BOSTON–Donovan Group has launched an $8 million branding campaign for The Holmes Group. Print ads that position the Milford, [...]

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<br clear="none"/><br clear="none"/><br clear="none"/> Shop Readies Ads After Digital Broadband Wins State Contract<br clear="none"/> BOSTON–Pagano

Brand Marketing

Shop Readies Ads After Digital Broadband Wins State Contract BOSTON–Pagano, Schenck & Kay will lead a $6-10 million branding campaign for newcomer Digital Broadband Communications. The Waltham, Mass., company recently [...]

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Loan Site Ads Bloom

Brand Marketing

Mullen’s first ads for LendingTree.com focus on consumers’ desire to turn the tables on bank executives. Ads depict loan officers pleading for consumers’ business and carry the tagline, “When banks [...]

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Keds Makes Fashion Statement

Brand Marketing

Toth’s Spring Campaign Takes Brand Beyond White Sneakers BOSTON–Toth Brand Imaging’s first campaign for Keds aims to break the brand out of the white sneaker box. Print ads making their [...]

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Patients Star in Hospital Spot

Brand Marketing

Cronin Effort Takes Up-Close Look at Children’s Medical Center BOSTON–The newest TV effort for the Connecticut Children’s Medical Center stars actual patients and doctors. The commercial, created by Cronin & [...]

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Grouse Tour Leads Carr’s Crackers to Decker

Brand Marketing

Connecticut ‘Micro-Agency’ is Biscuit Maker’s First U.S. Shop BOSTON–Decker has added another European import to its client roster. In addition to touting Scotland’s Famous Grouse Scotch Whiskey, the Glastonbury, Conn., [...]

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Cambridge Shop Recasts BTU

Brand Marketing

Baldwin & Stone is helping BTU retool for the Web. The Cambridge, Mass., shop won the account after a review that included Portsmouth, N.H.-based Casey & Co. and Red Brick [...]