Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Fall Campaign Will Aim to Make ’70s Footwear Groovy Again
BOSTON–Pagano, Schenck & Kay will lead a $1 million relaunch of Earth Shoes, the footwear brand popular in the 1970s.
Earth Shoes feature a heel at the front of the foot rather than the back, which is designed to improve posture and offer back support. “It’s a far more comfortable way to walk,” said Pagano president Beau Fraser.
He donned his first pair of Earth Shoes after winning the account in a review that included several other undisclosed agencies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in