Mascola Unveils 'Chick Thing' for Big E

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BOSTON Mascola this week breaks a campaign designed to attract visitors to the Big E, the country’s ninth-largest fair, the agency said.

“Mascola, appointed last spring, impressed us with its creativity and understanding of the Big E’s need to expand from the I-91 corridor to attract visitors from other regions, including New Haven, New London and Boston,” said Noreen Tassinari, director of marketing for the Big E, in a statement.

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