Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The ongoing Covid-19 health crisis has caused many catastrophes both short- and long-term. One major issue that threatens to have sweeping consequences is people missing annual health screenings while in quarantine. Breast and cervical cancer screenings specifically have suffered a sharp decline, according to the CDC.
To that end, medical technology company Hologic has launched its first national campaign to stress the importance of preventive screenings. “Her Health Is Her Wealth” features Mary J. Blige in a 30-second spot airing on NBC during Super
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in