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CANNES, France—Mars Inc. is taking home the Grand Prix Lion for the Sustainable Development Goals Lions for The Lion’s Share initiative with a campaign created by Clemenger BBDO Melbourne and Finch Melbourne.
The Sustainable Development Goals Lions are unique in that the entrants are judged not just on creativity and effectiveness, but on how they “contributed to or advanced” the United Nations’s 2030 Agenda for Sustainable Development, which aims to help “people, planet and prosperity.”
The Lion’s Share encourages brands who feature animals in their advertisements to contribute 0.5%
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