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Mars Advertising in Southfield, Mich., has landed several major new national clients, including SmithKline Beecham Consumer Healthcare.
Mars was chosen as promotions agency of record for the SmithKline Beecham division, headquartered in Pittsburgh, said Ken Barnett, the shop’s executive vice president and general manager. Two undisclosed East Coast agencies were also finalists in the extensive review, which began in April.
The $8-10 million account includes such brands as Aqua-Fresh products, Tums antacid tablets, Tagamet and the Nicoderm/Nicorette smoking cessation products.
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