Marrying Virtual and Digital Shopping with PacSun and Complex Networks 

Using Web3 to innovate alongside consumers 

Join retail experts, marketers and brand leaders at Elevate: Future of Shopping on Nov. 16 to learn how to connect with shoppers along the fragmented path to purchase. NexTech, Dec. 6–7, in NYC. Register now to save 40%.

Retailers and CG brands alike are looking to elevate experiential shopping through immersive experiences that blend the virtual and physical worlds to keep today’s consumers engaged and interested. Brie Olson, president of PacSun, and business partner Neil Wright, head of collaborations & experiential at Complex Networks, formed a panel at Adweek’s Commerce Week to discuss what it means to be an early leader in the metaverse commerce space and how brands can convince skeptical consumers to join them in Web3. 

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