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More than a marketing initiative, diversity, equity and inclusion is a matter of good business to companies such as UPS and Autodesk.
Speaking at Brandweek in Miami, Dara Treseder, CMO at Autodesk, and Kevin Warren, evp and chief marketing and customer experience officer at UPS, discussed how DEI initiatives have proven impactful internally and to undeserved communities.
Warren told Chris Ariens, svp and editorial director for Adweek, that UPS aimed to be representative of its customers throughout its executive team and board, while investing in small and medium-sized businesses, a lot of them run by women and entrepreneurs from minority backgrounds, to help them find their way to market.
“Diversity, equity and inclusion is not charity—it’s a business imperative.
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