The Marketing of Money

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

For all of the emotionally charged debate about Europe’s single currency, the marketing countdown to the Jan. 1 debut of the euro is surprisingly apolitical and understated. Rather than winning hearts with impassioned rhetoric, the European Central Bank is using hard information to battle apathy among the 302 million Eurozone citizens who have put off confronting the inevitable switch.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in