Marketing Legend Antonio Lucio Shares 40 Years of Wisdom on the Eve of His Retirement

The Facebook CMO gave a 30-minute Brandweek Masterclass on leading with humanity

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On the last day of his storied, four-decade career, marketing legend Antonio Lucio sat down with Brandweek attendees to share an impassioned lecture on leading with heart, vulnerability and dedication to craft.

Lucio announced last month that he was stepping down his role as global chief marketing officer for Facebook, a position he’s held since 2018, to focus fully on diversity, equity and inclusion efforts within the industry. Today is his last day at the social network.

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