Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
For advertisers, demonstrating inclusion and diversity in creative work is no longer optional—it’s an imperative. However, while 70% are planning to showcase greater diversity in their campaigns over the next 12 months, many say lack of expertise, knowledge and talent are barriers to improvement.
The UN-backed Unstereotype Alliance, an industry-led initiative that seeks to eradicate harmful stereotypes in advertising and media, polled over 100 senior U.K brand, agency and in-house marketers and found that 64% said a fear of “getting it wrong” was holding them back from making content that better reflects real society.
47%
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in