Marketers Say Fear of 'Getting it Wrong' Is Holding Up More Diverse Ads

Research cites lack of education, experience and talent as stalling progress

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For advertisers, demonstrating inclusion and diversity in creative work is no longer optional—it’s an imperative. However, while 70% are planning to showcase greater diversity in their campaigns over the next 12 months, many say lack of expertise, knowledge and talent are barriers to improvement.

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