Marketers Prioritize Making Habit Changes at Cannes Lions Health

Opinion: P&G is establishing itself as a bit of a leader

At this week’s Cannes Lions Health, leaders from P&G and Thrive Global announced a bold new partnership designed to use the science of behavior to help customers around the world live more sustainable lives. They were just two of the many brands talking about how to make new behaviors last by adding them into the things we already do every day.