Marketers From Hilton, Fidelity and Belvedere Share the 3 Most Important Lessons They've Learned This Year

Brands weigh in at Adweek's first Ignite conference

Brand marketers continue to face pressure from every direction—from adopting new technologies into their marketing strategies (including everything from Snapchat to AI) to keeping their brands away from major controversies on social media and being inclusive to all customers. There’s clearly a lot to think about.