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Brand marketers continue to face pressure from every direction—from adopting new technologies into their marketing strategies (including everything from Snapchat to AI) to keeping their brands away from major controversies on social media and being inclusive to all customers. There’s clearly a lot to think about.
This week a handful of them spoke at Adweek’s first Ignite conference, held in Cincinnati, and shared what they’ve learned in their roles in the past year.
Speakers included Carlos Zepeda, vp, Belvedere, Moet Hennessy USA; Heather Shultz, vp, participant marketing at Fidelity Investments; and Andrea Richardson, director, multicultural and diversity marketing for Hilton Hotels. Here’s
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