Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Out-of-home experiential advertising can be a boon to brand awareness, but recent campaigns from Coca-Cola and Jimmy Dean show how marketers are trying to magnify the effect of these efforts through connected digital activations.
Coca-Cola recently worked with Clear Channel Outdoor on an interactive billboard as part of the bigger #ShareACoke campaign. In exchange for sending a text message, a billboard displayed a bottle of Coke with the consumer’s name on it in real time. The campaign generated 110,000 submissions and 820 million impressions, which measures how many consumers saw the ads.