Mark Dolliver: The Limits Of Pink-Ribbonism

Female-oriented brands have made the battle against breast cancer a favorite cause, but do all those pink-ribbon-bedecked ads have much effect on women’s actions? An ABC News poll gives reason to wonder. As the chart shows, many women worry about breast cancer. Yet, fewer than half (44 percent) had a mammogram in the past year. Even for those 40-plus with a family history of breast cancer, the figure is an unimpressive 61 percent. Forty-two percent of all women have never discussed the topic with a doctor.