Mark Dolliver: Channel-Surf's Up

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Alas, TV viewers aren’t really couch potatoes. When commercials come on, they leap into action, at least to the extent of grabbing the remote. A BIGresearch poll finds channel surfing is viewers’ top activity when a spot comes on, with 41 percent doing it. Other popular options: “talk with others in the room or by phone” (34 percent) and “mentally tune out” (30 percent).

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