MargaRight or MargaWrong: Aubrey Plaza Sets the Record Straight for Cointreau

The French liqueur brand debuts its most significant marketing to date in the U.S. with agency Edisen

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Pity the poor bartender who runs out of a key ingredient for Aubrey Plaza’s margarita, with the famously acerbic actor announcing that the frosty beverage she’s just been served at a swanky hotel is, literally, garbage.

“Be a dear and go dig a hole and bury this—thank you,” Plaza says to her friend when she learns that her libation does not include Cointreau. She publicly calls out the resident mixologist for the ultimate party foul, which she dubs “a MargaWrong.”




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