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President Donald Trump will reportedly be ensconced in his Palm Beach, Fla. home on Inauguration Day, breaking with a century-old tradition and skipping Wednesday’s swearing-in ceremony of President-elect Joe Biden and Vice President-elect Kamala Harris.
That’s his short-term plan. Longer range goals are still vague, though the 45th U.S. president has said he might launch a conservative media company.
But public sentiment could make any Trump-led business effort an uphill climb, according to a joint poll from Adweek and Morning Consult, which found 48% of Americans say Trump’s tumultuous presidency has damaged his brand.
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