Maltby, Cohen Move Up at MindShare

NEW YORK WPP Group’s MindShare North America has appointed Jason Maltby and Shari Cohen co-executive directors of its national broadcast group, the media shop said.

Both Maltby and Cohen, who were previously senior partners, managing directors of national broadcast, will report to Marc Goldstein, MindShare’s CEO. Goldstein previously held responsibility for the broadcast group.

In the U.S., MindShare’s total media expenditures are estimated to be $10.7 billion, with approximately $6.5 billion spent on broadcast

In their new roles, Maltby and Cohen will assume responsibility for the national broadcast groups in New York and Chicago and will lead a staff numbering over 100. They will lead MindShare’s efforts in all phases of network TV, syndication, cable and network radio.

Maltby is a 10-year veteran of MindShare and its predecessor agency, Ogilvy & Mather, New York. Before MindShare, Maltby worked at D’Arcy Masius Benton & Bowles on the General Motors, Kraft Foods and Procter & Gamble accounts. His first job in media was with political advertising firm Farrell Media.

Cohen joined MindShare in 2001 from ESPN to run the agency’s newly won Unilever business. One of her recent accomplishments at MindShare was bringing the shop’s client Sears in as a sponsor of ABC’s new series, Extreme Makeover—Home Edition.

MindShare’s clients include American Express, Bristol-Myers Squibb, Gillette, Kodak, IBM and Novartis.