Making the Wrong Impression

How sites with dubious content are attracting ads from blue-chip brands

What do Jaguar, Fiat, Jeep, Sheraton and Hewlett-Packard have in common? What about Westin Hotels, Citibank and JetBlue? Not only are they blue-chip, discerning brands, they're also heavy advertisers on sites like driverswhoknow.com, fundwiser.com, celebritynewsstories.com and mommymixing.com, all properties of company called AlphaBird.