How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Nobody’s sure where the term originated. One story holds that in 1935 eight college athletic teams—Harvard, Yale, Princeton, Cornell, Dartmouth, Brown, Columbia and the University of Pennsylvania—decided to form an exclusive football league. Another account roots the appellation in 1933 when New York Herald Tribune sports writer Stanley Woodward used the term “ivy college” to denote these proud old schools where Hedera helix grows on the stone walls.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in