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Most consumers want brands to weigh in on social and political issues, according to a new survey by social media management and analytics company Sprout Social entitled “Championing Change in the Age of Social Media.”
The Sprout Social study contradicted a study from the 4A’s last May. “Consumers are not looking to brands to take a position on political or social issues. In fact, there’s typically more risk than benefit,” 4A’s CMO Alison Fahey said when the 4A’s released the previous study examining brands tackling social and political issues.
Sprout
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