Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
In a match made in stoner heaven, Magnolia Bakery and Green Thumb Industries are collaborating on cannabis-infused chocolate bars based on the famous pastry shop’s banana pudding and red velvet cake.
The partnership continues the popular confectionery’s deep dive into categories outside its own sweet treats while marking its first-ever foray into the weed world.
And for Illinois-based multi-state conglomerate Green Thumb, the relationship provides a high-profile platform to target cannafans and the cannacurious, feeding into the trend of weed