Magnolia Bakery Ships Its First-Ever TV Spot to Homes Nationwide

The famous New York dessert shop eyes expansion through its national delivery

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Sex and the City. Broad City. Saturday Night Live and The Devil Wears Prada. What do they all have in common, besides serving as iconic pop culture representations of New York City?

At some point, they all featured another New York City icon: Magnolia Bakery. Established in 1996, the shop has exceeded local popularity to become a nationally recognized city marker almost as identifiable as Central Park or Broadway.

Nationwide shipping has also done its part to spread the love, allowing Magnolia’s fans from all over the country to enjoy its famous banana pudding, cupcakes and more without having to trek all the way to the Big Apple—a fact that underscores the brand’s first-ever nationwide TV spot titled “The New Yorkers Are Coming,” debuting today.

Made in collaboration with creative studio Public Display of Affection and produced by Visual Country, the 15-second spot features animated versions of Magnolia’s famed treats arriving to a...



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