Macy's Names Latinvox Hispanic Agency

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NEW YORK Independent agency Latinvox has won the Hispanic portion of Macy’s national advertising account following a three-month review, the retailer confirmed.

The agency primarily will focus on creating broadcast media campaigns for Macy’s, Federated Department Stores’ largest store brand, for the fall 2005 season.

Prior to hiring New York-based Latinvox, Macy’s limited its Hispanic advertising to regional campaigns, working with Los Angeles-based Enlace for Macy’s West, while Macy’s East, Macy’s Florida and Macy’s Northwest developed Latino ad efforts in-house.

According

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