Mariana Lemann


Grupo Gallegos

When Energizer Holdings Inc. put its Hispanic advertising account in review in 2002, two established shops made it to the final round: Zubi Advertising and Casanova Pendrill. A small, brand-new […]

Domino’s Hispanic Account in Play

NEW YORK Domino’s Pizza has placed its $15 million national Hispanic advertising account in review, the company confirmed. Requests for proposals were sent to 13 agencies in late July, according […]

Verizon Wireless Taps Latinvox

NEW YORK Following a three-month review, Verizon Wireless said it has appointed Latinvox here as its Hispanic agency for the Northeast region, which includes 12 states from Maine to Virginia. […]

Hanes Campaign Stars Mexican Celebs

NEW YORK Two new TV spots for apparel brand Hanes today are hitting the airwaves on Spanish-language television. The campaign, developed by Chicago-based ad agency Lapiz, stars Mexican singer and […]

Accentmarketing Praises Hispanic Heroes

NEW YORK General Motors’ GMC division today introduces a major Spanish-language advertising campaign targeting Hispanics in the U.S.The “Real everyday pros” campaign was developed by Coral Gables, Fla.-based Accentmarketing. It […]

GMC Breaks Spanish-Language Ads

NEW YORK General Motors’ GMC division today introduces a major Spanish-language advertising campaign targeting Hispanics in the U.S.The “Real everyday pros” campaign was developed by Coral Gables, Fla.-based Accentmarketing. It […]

Macy’s Names Latinvox Hispanic Agency

NEW YORK Independent agency Latinvox has won the Hispanic portion of Macy’s national advertising account following a three-month review, the retailer confirmed.The agency primarily will focus on creating broadcast media […]

California Milk Processors Pick Grupo Gallegos

NEW YORK Grupo Gallegos has been awarded the Hispanic advertising account of the California Milk Processors Board following a review, sources said.The business had been handled by Santa Monica, Calif.-based […]

Unilever Foods Consolidates at Mosaica

NEW YORK Young & Rubicam’s Mosaica here has been awarded the business of Unilever Foods North America following a Hispanic agency review that began last October. Mosaica, which has been […]

Mitsubishi Hispanic Goes to Grupo Gallegos

NEW YORK Mitsubishi Motors North America has appointed Grupo Gallegos to handle the Hispanic portion of its advertising account with a three-month pilot project.The first assignment, which will break in […]