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NEW YORK Two new TV spots for apparel brand Hanes today are hitting the airwaves on Spanish-language television.
The campaign, developed by Chicago-based ad agency Lapiz, stars Mexican singer and soap opera actress Aracely Arambula and Mexican ranchera balladeer and actor Pablo Montero.
The spots will run through May 2006 and will be supported by print ads in Hispanic entertainment and women’s magazines later this year. This is the first time Hanes is using celebrities in its advertising to Hispanics.
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