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NEW YORK Mitsubishi Motors North America has appointed Grupo Gallegos to handle the Hispanic portion of its advertising account with a three-month pilot project.
The first assignment, which will break in Miami next week with newspaper, online and radio ads, consists of a campaign for the automaker’s small sport utility vehicle, the Outlander, and the Galant, its midsize sedan.
“This is a learning phase for Mitsubishi in the Hispanic marketplace,” said Montse Barrena, Mitsubishi’s account director at Grupo Gallegos, Long Beach, Calif.
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