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Lyft Erected a Mural of Unused Ballots to Show What It Looks Like When You Don't Vote

Company is offering discounted rides on Election Day

LyftHero1 — Lyft is encouraging people to vote in the upcoming election with a mural in New York City's Lower East Side. Lyft

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Roughly 15 million Americans who are registered to vote didn’t cast a ballot in 2016, citing transportation issues as the reason why. Lyft is aiming to fix that—or, at least, make things a little less expensive for voters—by offering 50 percent off Election Day rides on Tuesday, Nov. 6.

“We want to make it easier to get to the polls so people across the country can exercise their right to vote,” explained Mike Masserman, head of social impact for Lyft, via email.