Lyft Erected a Mural of Unused Ballots to Show What It Looks Like When You Don't Vote

Company is offering discounted rides on Election Day

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Roughly 15 million Americans who are registered to vote didn’t cast a ballot in 2016, citing transportation issues as the reason why. Lyft is aiming to fix that—or, at least, make things a little less expensive for voters—by offering 50 percent off Election Day rides on Tuesday, Nov. 6.

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