Lurpak, the Master of Food Ads, Is Back With a Gloriously Smooth Feast for the Eyes

Wieden + Kennedy London creates a spot that just flows

While Danish butter brand Lurpak seems to focus its ads at kitchen casuals, hoping to get them more hands-on with their food, the spots also are always a hit with culinary connoisseurs who think of cooking in terms of textures, sounds and seemingly magical transformations.