Lululemon Transcends Yoga Pants in This Mini Documentary Series by Vice Media's In-House Agency

Virtue produced the brand's first global campaign

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

At first glance, the world’s coolest media company and its best-known purveyor of yoga pants may seem like an odd pairing.

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