Lufthansa Tool Takes Twitter to 30,000 Feet

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NEW YORK Lufthansa has rolled out an online tool designed to allow air travelers to share updates during their journeys via Twitter and Facebook.
Called MySkyStatus, the application takes users’ flight information, including departure and arrival data, and matches it to Lufthansa’s feed of airline traffic. The result: automated tweets or Facebook status messages when flights take off and land, as well as updates en route.
Lufthansa digital agency Profero in New York devised the tool, available for any flight, as a simple way to prove the brand’s differentiation, which is its “passion for precision,” according to Profero North America CEO Wayne Arnold.
That passion manifests itself in many ways at the airline.



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