Ludacris Will Star in Mercedes-Benz's Super Bowl Spot

This is the brand's 5th time in the game

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

It seems that not all celebrities will be sitting out of the Big Game this year.

Grammy Award winning musician and actor Ludacris (who is an Atlanta native) is set to star in Mercedes-Benz’s fifth Super Bowl ad. The rapper is known for being a Mercedes-Benz owner, making him the perfect fit for the brand’s return to the Big Game.

The 60-second spot will feature the brand’s new A-Class vehicle, a new, more affordable model for the brand that starts $32,500.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in