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NEW YORK Call it a tailwind courtship—one that moves at about 200 miles per hour.
Charlotte, N.C., shop Boone/Oakley is helping the Speed Network launch its first reality dating series, I Wanna Date a Race Car Driver, in which fans perform stunts to win the affection of their favorite Nascar hero or heroine.
A series of print ads juxtapose a photo of a stereotypical dashing, windswept race car driver with significantly more cerebral suitors, including bespectacled accountants, chemists and a podiatrist with a pursed mouth and greasy locks.
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