Lotas Minard eyes Max Factor in Orient

Lotas Minard Patton McIver here might start the new year off with a bang by picking up some new business from its biggest client, Procter & Gamble.
Sources said last week that the New York shop, which handles creative and media planning assignments worldwide for Max Factor International, is in line to pick up some additional Procter & Gamble advertising billings in Japan and the Far East since the client is likely to reassign some brands under the Max Factor umbrella.
LMPM also handles advertising duties for P&G’s two mass fragrances in the United States: Navy and Incognito.
P&G declined to comment if any shifts were underway in the Far East.