Lori Senecal has become global CEO of Crispin Porter + Bogusky, a new role at the MDC Partners' agency.
Since last summer, Senecal has been president and CEO of the MDC Partners Network, a role she will retain along with her seat on MDC's board. She'll no longer be global executive chairman at Kirshenbaum Bond Senecal + Partners, however.
In her new job, Senecal will oversee CP+B's global expansion and will manage the coordination of its eight international offices. The change comes after Infiniti awarded its $450 million global account to CP+B in October.
"Everything I'm not good at, she is," said agency chairman Chuck Porter. "And along with (U.S. CEO) Andrew Keller, (president) Steve Erich, (international CEO) Richard Pinder and our new creative leaders, I think we have a global A team."
Senecal's move to the agency does not change the responsibilities or titles of those other top execs who will report to her.
Previously, as head of Kirshenbaum Bond Senecal, Senecal helped evolve the shop from a U.S.-focused ad agency to an international player with expanded resources in technology, start-up investments and content creation. During the course of her career, Senecal, formerly president of McCann Erickson in New York, has led worldwide accounts like Coca-Cola, Nestle and BMW.
