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Lori Senecal, CEO of Kirshenbaum Bond Senecal + Partners, has been named president and CEO of the MDC Partner Network. Ed Brojerdi, president and chief creative officer at kbs+, will inherit her CEO role at the agency.
In her new position—also a new role for the division, which was established last year and houses the MDC agency operations and corporate strategic resources—Senecal will provide strategic counsel to agencies, identifying resources to fuel growth and deepening the MDC agency model.
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