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L'Oréal USA, the American unit of the French beauty company, is reviewing its media business.
The cosmetics corporation, which houses brands like Maybelline, Redken and Lancôme, spent $870 million on media in 2014, down slightly from the $930 million it spent in '13, according to Kantar Media.
The review comes after Nadine McHugh, svp of omni media, strategic investments and creative solutions, joined the company from Colgate-Palmolive last fall. McHugh will be taking the reins of the review.
"We anticipate this comprehensive review to take us through the end of the year," McHugh said in a statement.