L’Oréal Luxe, Pinterest Team Up on Luxury Fragrance Finder

Armani, Viktor & Rolf and YSL are included in the custom landing page quiz

Pinterest said searches for spicy fragrance are up 35% year-over-year on its platform L'Oréal Luxe/Pinterest

Luxury fragrance portfolio L’Oréal Luxe teamed up with Pinterest on the Luxury Fragrance Finder, a custom landing page quiz that seeks to match Pinners with the perfect fragrances for themselves or as gifts for loved ones, with the holiday shopping season looming.

Three luxury fragrance brands are included in the quiz: Armani, Viktor & Rolf and YSL.

L’Oréal Luxe/Pinterest

L’Oréal Luxe/Pinterest

L’Oréal Luxe/Pinterest

People taking the quiz will be prompted to narrow down their fragrance preferences by making a variety of selections related to ambiance and fashion style, and when a match is arrived at, those people will be directed to the L’Oréal Luxe ecommerce site to complete a purchase, should they desire to do so.

Pinterest said searches for spicy fragrance are up 35% year-over-year on its platform, with similar trends for earthy fragrance (34%) and floral fragrance (25%).


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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