L’Oréal Luxe, Pinterest Team Up on Luxury Fragrance Finder

Armani, Viktor & Rolf and YSL are included in the custom landing page quiz

Pinterest said searches for spicy fragrance are up 35% year-over-year on its platform L'Oréal Luxe/Pinterest

Luxury fragrance portfolio L’Oréal Luxe teamed up with Pinterest on the Luxury Fragrance Finder, a custom landing page quiz that seeks to match Pinners with the perfect fragrances for themselves or as gifts for loved ones, with the holiday shopping season looming.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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