L'Oréal Is Bringing Beauty Online With the Help of Augmented Reality and AI

Chief digital officer Lubomira Rochet explains how new tech nurtures the industry's 'natural relationship' with the internet

Testing products is a quintessential element of the beauty buying experience. There’s a reason the shelves at Sephora are lined with tester tubes, after all. But up until recently, the bulk of that trying-out experience has occurred in person, in brick and mortar retail locations.