Brand Marketing

Looking to Network at Cannes? This Tinder-Like Site Matches You With Other Attendees

Clever promo stunt from Virool

Headshot of Gabriel Beltrone
By Gabriel Beltrone

June 23, 2015

In case your meeting calendar at Cannes isn't already jam-packed enough, one company created a mobile site modeled on Tinder to help foster casual (business) encounters on the Riviera.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Gabriel Beltrone

Gabriel Beltrone

Gabriel Beltrone is a frequent contributor to Adweek.

Recommended articles
Related Articles
Brand Marketing

Why The Incredibles Needed an ADT Home Security Systemicon-image

By Gabriel Beltrone

Brand Marketing

Missing Socks Are a Timeless Existential Dilemma in This Very Relatable French Adicon-image

By Gabriel Beltrone

Brand Marketing

It’s Incredibly Satisfying to Watch This Miniature, Crappy Kitchen Get Remodeledicon-image

By Gabriel Beltrone

Brand Marketing

Lil Yachty and Donny Osmond Have a Surprisingly Charming Bromance for Chef Boyardeeicon-image

By Gabriel Beltrone

Microlearning
View All

What Is Incrementality and Why Is It Critical for Proving ROI? 

The Keys to Building Your Customer Identity Framework

Do You Know How to Reach, Engage and Delight Connected Consumers?

Connected TV Enables Effective Audience-First Advertising

You Might Like

How Paramount Is Pressing Play on Multicultural Communication

By Paramount

A Downturn Is the Right Time to Invest in Identity Content

By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra

Will Consumers Greet Your Ads With “Ho Ho Ho” or “Ho Hum” This Holiday Season?

By Matthew Tilley, Executive Director of Marketing, Vericast

Quiz: Test Your Knowledge of Classic TV Advertising

By MNTN