Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s a recurring feature of the Internet Age: Ways of using the technology spread rapidly from early adopters to mainstream consumers. As a new report from the Pew Research Center’s Internet & American Life Project makes clear, that’s what has happened with the practice of researching products and services online before buying.
In polling for the report (conducted by telephone in August and September), 21 percent of all respondents said they used the Internet “yesterday” to research a product or service.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in