Agency London in New York Literally Set Up a Work Space Inside the Metropolitan Opera House

Launches its first campaign ahead of opening night

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Many ad agency executives' jobs take them to unique locations. But very few have had the opportunity to work in an environment quite like this one.

London in New York, a new shop founded by partners and co-creative directors Carolyn London and Michael Vadino, launched this month. And unlike every other agency in New York, its principals recently worked from inside the Metropolitan Opera House at Lincoln Center.

During the time London spent working alongside the Met's in-house marketing team, a rack of elaborate costumes sat down the hall from their work space and a morning trip to the basement cafeteria for a cup of coffee might have involved sharing a table with members of the Bolshoi ballet, costumed soldiers, child opera singers or the star of La Boheme.

This relationship was a first for the 133-year-old Met, which recently launched a campaign to promote a new season that opens on...

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