Sports Leagues Have No Fans in the Stands. Which Leaves Plenty of Space for Advertisers
The MLB and NBA prepare to resume playing with new opportunities for marketers
Live sports are resuming with strict quarantine controls, including barring fans from stadiums.
NBA
Key insights:
- ESPN's documentary The Last Dance helped keep basketball top of mind.
- MLB will use empty stands as make-good opportunities for sponsors.
Sports fans may be inclined to temper their excitement—after all, nothing in 2020 has gone as scheduled. But believe it or not, professional sports are beginning their crawl back toward normalcy.
