Sports Marketing

Sports Leagues Have No Fans in the Stands. Which Leaves Plenty of Space for Advertisers

The MLB and NBA prepare to resume playing with new opportunities for marketers

Live sports are resuming with strict quarantine controls, including barring fans from stadiums.NBA
By Ryan Barwick

July 22, 2020

Sports fans may be inclined to temper their excitement—after all, nothing in 2020 has gone as scheduled. But believe it or not, professional sports are beginning their crawl back toward normalcy.

Ryan Barwick

Ryan is a brand reporter covering travel, mobility and sports marketing.

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